Artificial intelligence has impacted numerous areas of our lives. There’s no exemption even in the influencer business. These days, we have “virtual influencers,” or influencers driven by AI, who are capable of doing whatever that human influencers can, with the exception that AI designed their appearance. In this article ‘Top 10 virtual influencers in 2024’ we’ll be diving deep into the world of virtual influencers.
What are Virtual Influencers?
Digitally produced characters known as “virtual influencers” can resemble real people and have genuine characteristics, personalities, and traits. Virtual influencers that are more cartoonish in style exist as well; Barbie is arguably the most well-known example of these.
Virtual influencers are also known as digital avatars, digital characters, or CG models. Furthermore, despite not being in the real world with us, they have quite active lives on social media. It is essentially Second Life that meets the real world, with a team of authors, designers, and artists working hard to build a digital persona who looks, moves, and speaks like any other human rather than simply one lonely kid in a bedroom making an almost lifelike avatar.
How do Virtual Influencers work?
The people who construct virtual influencers also handle their management. The makers are the ones who invest time and effort into crafting the backstories, expanding their social media followings, and promoting the virtual influencers as a whole. These virtual influencers are designed by their designers to fulfill their own requirements and standards, including appearance, attire, and personality. Naturally, they also oversee the partnerships and interactions.
Top 10 Virtual Influencers in 2024
Here’s a list of top virtual influencers:
1. Lu do Magalu
Lu do Magalu is the virtual influencer with the largest following and the most visibility of any virtual person worldwide. She has over 2.81 million YouTube subscribers, over 1.3 million Twitter followers, over 31 million Facebook followers, and over 6.9 million Instagram followers.
More than ten years ago, Lu do Magalu appeared on the scene to promote iBlogTV on YouTube for Magazine Luiza, one of the largest retail corporations in Brazil. Since then, her fame has only increased. She has been highlighted in product reviews, unboxing videos, and even software recommendations for Magazine Luiza.
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2. Lil Miquela
Miquela Sousa, often known as Lil Miquela, is a freckle-faced Brazilian-American woman with a charming gap between her front teeth. She is an online influencer who was made by the Los Angeles startup Brud. Lil Miquela is more than just a pretty face, she has collaborated with high-end fashion labels like Dior, Prada, and Calvin Klein. She made her music video debut for the song “Hard Feelings” during Lollapalooza’s online event in 2020. She published her first single, “Not Mine,” in 2017.
Lil Miquela has 2.6 million Instagram followers, over 1.1 million Facebook followers, and around 30,000 Twitter followers.
3. Thalasya
Originally from Jakarta, Indonesia, Thalasya travels the entire nation, mostly taking pleasure in shopping and relaxing on balconies. She even spent a while at a recording studio in Florida, United States. To support her itinerant existence, Thalasya uses advertisements for eateries, lodging facilities, health products, and even her own clothing brand, Yipiiiii, which she co-owns with her friend Zeline. Magnavem Studio produced Thalasya, who made her debut in 2018. She now has close to 500,000 Instagram followers.
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4. Imma
Tokyo-born Imma made her debut as Japan’s first virtual model in July 2018. Since then, she gained a great deal of attention, and Japan Economics Entertainment even designated her a “New 100 Talent to Watch.” She has collaborated with a number of well-known companies, including Adidas Tokyo, TikTok, Burberry, and IKEA Japan, and she loves Japanese culture, art, and cinema. Imma has gained over 338,000 Instagram followers in the two short years since her debut as a virtual influencer.
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5. Bermuda
Bermuda is a Los Angeles-based company founded in 2016. Its objective is admirable: encouraging more women to pursue careers in robotics. The founder is also a musician, and users can listen to her rendition of Red Hot Chilli Peppers’ “Under the Bridge” on Spotify.
6. Shudu
Shudu is among the virtual influencers with the most realistic appearance we have found. And yes, she’s incredibly gorgeous. Her Instagram feed is replete with exquisite photos that are incredibly motivating. Although they were unsure of Shudu’s veracity, Rihanna’s Fenty Beauty company posted some of her content with their 8 million followers in March 2018. Shudu has joined Balmain as a model and inked a modeling contract with internet supermodel agency The Diigitals.com.
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7. Rozy.gram
South Korean-born Rozy Oh has been recognized as becoming the first hyperrealistic virtual influencer called rozy.gram. If one were to go only by her Instagram photos, she might be mistaken for a well-known figure in K-pop or K-drama scenes. She has a fashion sensibility that surpasses that of elite human influencers. Koreans frequently compliment her in the comments, calling her “Gam-seong Jang-in” or “The expert of expression.”
8. Blawko
Another virtual influencer developed by the Los Angeles-based startup Brud is Blawko. He has tattoos, dresses in streetwear, and covers half of his face with a mask on a regular basis. He’s a carefree online persona who has a history of intermittent relationships with Bermuda. However, it appears from his Instagram page that he has been hanging out with Lil Miquela a lot. He began conducting online interviews a few years ago. He also launched a YouTube account, which currently has 5,000 subscribers, though he hasn’t uploaded anything in a year. He even performed a DJ set on NTS Radio.
9. Noonoouri
Noonoouri, who supports significant social causes, works with prestigious fashion labels like Versace and Dior and is known for her large eyes and love of high fashion. Joerg Zuber is a graphic designer and the brains behind the digital character Noonoouri.
Known for her extravagant, expressive eyes and love of high fashion, Noonoouri makes a strong impression on the virtual influencer scene.
This digital fashion icon has made a name for herself by collaborating with the biggest names in the industry, including Versace and Dior. Her partnerships with these luxury labels are more than just endorsements; they are a seamless fusion of style and substance that introduce cutting-edge styles and trends to her large internet fan base.
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10. Aitana Lopez
This episode features Aitana, the AI influencer who expertly blends her enthusiasm for fitness with her love of gaming! With an astounding 312K Instagram followers, she turns brand partnerships into lucrative endeavors.
With her vivid pink hair, toned body, and endearing demeanor, Aitana is a shining example of a new direction in influencer marketing!
Conclusion
People may be wondering why virtual influencers are so popular. To put it briefly, employing virtual influencers is still a novel strategy in influencer marketing. Therefore, having the appropriate digital persona can make users’ brands stand out from the millions of other genuine people who use Instagram and other social media platforms. Furthermore, it seems sense that digital material will continue to be successful given how quickly it can be produced these days.
Frequently Asked Questions
Where are virtual influencers most popular?
While digital avatars are hugely popular in China, South Korea, Japan, and other countries, virtual influencers are not well-known household names in the United States. For brand campaigns, these markets employ CGI figures that resemble people.
Why are virtual influencers becoming popular?
Virtual influencers are becoming more well-known for several reasons, including their original and creative take on influencer marketing, their capacity to draw in and hold the interest of digital native audiences, and their potential for brand alliances and joint ventures. Additionally, by working with digital influencers, marketers can experiment with innovative content and storytelling.
Who creates virtual influencers?
Usually, media businesses, marketing agencies, creative agencies, or lone artists and designers with experience in CGI, animation, and AI technologies produce virtual influencers. Certain corporations or organizations create virtual influencers in an attempt to improve their marketing strategies and interact with online consumers.
