AI influencers, or virtual influencers, are computer-generated avatars who promote commodities on social media. These created characters, which are frequently produced using CGI, motion capture, and artificial intelligence, are intended to behave similarly to a human influencer online, providing marketers with a unique opportunity to connect with consumers.
These virtual characters are built using complex AI algorithms and are intended to interact with followers, exchange content, and even work with brands.
Lu do Magalu
Lu do Magalu is the most popular AI Influencer on Instagram, with 7 million followers. This Virtual 3D Influencer originates from Brazil and initially appeared on August 13, 2009.
She is quite active across all social media platforms; she advertises, uploads humorous memes on Instagram, and creates content for YouTube, TikTok, Facebook, and Facebook.
She was announced as one of the oldest digital humans, during a Magazine Luiza (Magalu) campaign to promote iBlogTV. Since then, the company has applied the strategy to a variety of campaigns, including unpacking, software recommendations, and product reviews.
Lil Miquela
Miquela is Brazilian-American AI Influencer from Los Angeles. She is 20 years old. Lil Miquela is one of Instagram’s most prominent virtual influencers, with 2.5 million followers. This AI Influencer’s began its journey in 2016, when Trevor McFedries and Sara DeCou founded it.
Miquela has done notable work in the fashion sector, collaborating with a number of high-selling fashion labels including Dior, Prada, and Calvin Klein. She is a growing musician with hits like “Not Mine” and “Hate Me,” a collaborative project with Baauer. Lil Miquela also made it to Times Magazine’s list of the top 25 most influential people on the internet.
K/DA
K/DA, another well-known AI influencer on Instagram, as well as a virtual band that has sparked a digital revolution.
The members in the band are Ahri, Evelynn, Kai’Sa, and Akali which combines vocal prowess with rap brilliance. On November 3rd, 2018, they released their debut single, “Pop/Stars”. They made a music video which has had more than 595 million views on YouTube.
Their songs, like “Pop/Stars” and “Villain” have become anthems, because of the collaborations with musicians such as Madison Beer.
With over 500K Instagram followers and an active Twitter presence, they have definitely won the hearts of fans all over the world.
Thalasya
Thalasya, from Jakarta, Indonesia, made her digital debut on October 21, 2018. Thalasya is Indonesia’s first digital influencer, with around 457K Instagram followers. This virtual influencer debuted on October 21, 2018, and has since served as Chocolatos ID’s ambassador.
This AI influencer is made by Magnavem Studio and involved with Ind Alliance is more than just a virtual person; she is a versatile influencer who combines the digital world with her real-life passions and interests.
Thalasya frequently shares pictures from her travels, style ideas, and musical selections on her social media. Her Instagram account offers us a glimpse of the whole country of Indonesia.
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Imma
Imma is Japan’s first AI Influencer and model, and she debuted on July 12, 2018. She has 387k Instagram followers as of July 2024. Apart from being a fashion model, Imma is very interested in Japanese and international music and art.
Imma is originally from Tokyo and is well-known for her pink bob hairdo and impeccable fashion sense on Instagram. She also made it to Japan Economics Entertainment’s “New 100 Talent to Watch” list. She has worked for a number of major fashion brands, including Dior, Porsche Japan, Amazon, Nike, Puma, Valentino, and others.
Qai Qai
Qai Qai is a virtual doll of Alexis Olympia Ohanian, and daughter of Serena Williams. It has approximately 342K Instagram followers.
This digital creative is from Palm Beach Gardens, Florida, in the United States. Probably, one of the parents manages the account, which primarily features baby-themed content such as nursery music.
Qai Qai’s distinct style and humorous posts have won her a passionate fan base that looks forward to her updates every day. Beneath the digital exterior is a tale that many may relate to—one of identity development in an increasingly digital era.
Kyra
Kyra is India’s first virtual influencer, launched in January 2022 by FUTR Studios. She is a virtual model and traveler based in Mumbai, India, with around 268K Instagram followers. Kyra has endorsed several prominent products, including Amazon Prime Video, Real Me, John Jacabos, and Boat.
Kyra’s digital presence on Instagram is quite captivating. Her posts are elegantly organized and provide a glimpse into a world where art, technology, and the human spirit intersect.
Her creator’s vision, paired with the power of AI, has resulted in an influencer that connects profoundly with her fans.
Shudu Gram
Shudu Gram is the world’s first internet supermodel and South African fashion queen. This prominent virtual influencer made her debut in April 2017, when she was photographed for the first time by Cameron-James Wilson. She presently has 240K Instagram followers.
Shudu has been published in Vogue, Cosmopolitan, Smart Car, and other publications. Her existence challenges established modeling rules, demonstrating that beauty and power can exist beyond the tangible.
Shudu spends most of her time posing in magical shoot locations for eye-catching fashion pieces, and since her debut in 2017, she has established a substantial presence in the modeling market.
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Bermuda Is Bae
Bermuda, a virtual influencer, is well-known on social media. Trevor McFedries and Sara Decou are the digital makers who created this. She presently has 225k Instagram followers. She has captivated the attention of all of her Instagram with her attractive personality and beautiful golden hair.
Bermuda is well-known for her involvement in the fashion and music industries. The virtual model collaborated with Mercedes-Benz and Chanel.
Aitana Lopez
Aitana Lopez, Spain’s pioneering AI influencer, has made a major impact with her distinctive pink hair and interests in fitness and gaming.
Aitana’s Instagram account, which is managed by The Clueless, is swiftly expanding. She is known for her captivating content and virtual presence, and she is blurring the lines between digital creativity and real-world influence.
AI influencers on Instagram provide a look into technology’s boundless possibilities, where the barrier between virtual and real is becoming increasingly blurred.
AI influencers have had a big impact on the influencer marketing industry, with more and more firms partnering with virtual influencers for promotions and sponsorships. These robots have achieved global recognition, with many appearing in advertisements, songs, and fashion initiatives.
How do AI influencers are made?
Generative AI picture technologies create AI influencers. Initially, you plan by determining the appearance and behavior of the AI model. Next, you create Instagram and other social media accounts for the AI influencer. The next step is to develop a character’s past. After that, you create pictures with tools. Lastly, to ensure that the AI influencer seems consistent in each picture, you apply FaceSwap. This fusion of storytelling and technology creates a distinct digital persona.
Who develops AI influencers?
Tech businesses, artists, and digital designers who employ cutting-edge CGI and AI technologies are frequently the brains behind AI influencers. While some AI influencers are the product of committed teams, others might be the side projects of lone artists.
What are the advantages for brands working with AI influencers?
Brands can reach the distinct audiences of AI influencers, who are frequently forward-thinking, tech-savvy people. Furthermore, AI influencers are not limited by physical boundaries, allowing for international cooperation without regard to location. Additionally, they give brand partnerships a fresh and cutting-edge perspective that helps them stand out in the congested field of marketing today.
