Travala, a crypto-friendly travel booking platform, has integrated with Trivago, enabling travelers to book over 2.2 million properties using more than 100 cryptocurrencies.
The partnership marks another step toward mainstream crypto adoption in the travel industry. The company believes that traditional travel providers are increasingly exploring digital assets as payment methods.
Travala has already partnered with Skyscanner, aligning itself with major travel platforms such as Expedia and Booking.com.
The collaboration also introduces crypto rewards for travelers, allowing users who book through Trivago to earn Bitcoin (BTC) and Travala’s native loyalty token, AVA.
Travala supports over 100 cryptocurrencies, including Ethereum (ETH), BNB (BNB), Tether (USDT) and XRP (XRP).
Travala’s Treasury Reserve Plan
This news follows the company’s introduction of a Bitcoin and AVA treasury reserve plan after surpassing $100 million in annual revenue.
The Treasury Reserve Plan will strategically allocate part of Travala’s treasury to Bitcoin and AVA, both of which are key digital assets in the AVA Smart Program that supports the platform’s loyalty rewards system.
As part of this initiative, Travala will set aside a portion of its profits in BTC and AVA. Users can earn and use rewards in these cryptocurrencies depending on their membership tier, further integrating blockchain technology into the travel experience.
Currently, millions of dollars in travel bookings on the platform are settled annually using digital assets.
