SoFi Technologies is relaunching spot cryptocurrency trading on its platform, with users able to buy, sell, and hold crypto as well as undertake global remittances.
The online banking and financial services company’s move to relaunch crypto trading will see its customers access buying and selling for Bitcoin (BTC), Ethereum (ETH) and other digital currencies, Bloomberg reported.
SoFi also plans to roll out global remittances, with expansion into stablecoins on the table. The company’s reintroduction comes a few months after its chief executive officer, Anthony Noto, said SoFi was looking into getting back into offering digital asset investing services.
Regulatory shift in the U.S.
The fintech’s return to the crypto space comes amid a regulatory shift that has buoyed various players in the traditional finance industry.
SoFi had said in August 2023 that it would be forced to exit the crypto investing market due to significant regulatory hurdles in the United States. It did just that when it notified customers of its move in November 2023, with customers advised to liquidate accounts or move crypto assets to crypto exchange and custodial services firm Blockchain.com.
However, in April 2025, SoFi CEO Anthony Noto confirmed that the company was looking to re-enter the crypto market. Noto also noted that SoFi aimed to integrate blockchain technology across its business. The improving regulatory landscape stood out as a key catalyst, he added.
“We want to be able to offer blockchain products and crypto products across every area that we’re currently in, so across lending, across paying, across investing, as well as protecting,” Noto said at the time.
In comments following the latest development, the SoFi exec noted that innovation in crypto and blockchain is is reinventing the future of financial services. The fintech’s goal is to help accelerate this, with its customers benefiting from more choices and control across investing, cross-border payments, or savings.
Federal Reserve Chair Jerome Powell told lawmakers this week that banks are “free” to offer crypto services. The Fed Chair, in testimony given to the Senate Banking Committee, also noted that banks are free to conduct crypto activities.
Meanwhile, regulators are also increasingly supportive of stablecoin adoption, with the industry largely optimistic after the U.S. Senate passed the GENIUS Act. President Donald Trump has asked lawmakers to get the bill to his desk as soon as possible.
