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As we progress through 2025, Türkiye’s crypto ecosystem finds itself at a pivotal moment, one shaped by heightened awareness, evolving regulations, and a maturing market consciousness. These are not isolated developments; they are the signs of a larger transformation. Over the past few years, we’ve watched crypto evolve in Türkiye, from curiosity to conversation, from investment to infrastructure. Today, it is no longer an isolated innovation, but part of our financial reality.
We stand at the crossroads of innovation and responsibility. As the founder of Paribu, I believe it’s essential not only to participate in this evolution but also to help define its trajectory.
Widespread awareness and societal integration
In recent years, cryptocurrency has transitioned from a subject of specialised interest to one of broad societal relevance in Türkiye. The findings of Paribu’s annual Crypto Awareness and Perception Survey confirm this shift with remarkable clarity: in both 2023 and 2024, public awareness of cryptocurrency was at 99% in Türkiye. This figure is not merely impressive; it is a reflection of crypto’s integration into the national consciousness. The concept of digital assets is no longer confined to early adopters or niche communities. It is now part of mainstream discourse, influencing how individuals perceive value, technology, and financial participation.
Yet, awareness alone is not enough. What truly matters is how people understand crypto, what they associate it with, whether they view it with trust or hesitation, and whether they see it as a gateway to opportunity. These nuances define the path forward, and they are central to how we design products, shape regulation, and communicate as an industry.
Beyond speculation: Changing behaviors and new motivations
The latest research also reveals a clear behavioural shift. In 2024, 27% of respondents reported engaging in cryptocurrency trading, up from 25.1% the previous year. The upward trend is steady, and more importantly, it’s qualitatively different. Previously, engagement was largely driven by short-term trading strategies. Today, we’re seeing growing interest in crypto as a long-term investment tool and as a gateway to greater financial inclusion.
I interpret this as a call to action: to build for longevity, to educate beyond basics, and to empower users with tools that reflect both financial ambition and ethical responsibility.
A new regulatory horizon: Clarity and credibility
In 2025, Türkiye introduced long-anticipated regulatory frameworks for the crypto sector, marking a significant leap forward in the institutionalization of the industry.
New regulations include mandatory licensing for crypto asset service providers under the supervision of the Capital Markets Board (SPK), establishing operational standards comparable to those in traditional finance. While some may interpret regulation as a constraint, I see it as a vital enabler. Regulation brings clarity. Clarity brings trust. Trust brings growth. And growth, when rooted in integrity, benefits everyone, from individual investors to the national economy.
Looking ahead: Research as a compass
I believe that data-driven insights are not just useful, they are foundational. That’s why I am proud to announce that our Crypto Awareness and Perception Survey will continue in 2025, with updated findings to be released later this year.
This annual tradition is more than a report; it is a mirror held up to the nation’s evolving crypto narrative. By listening to the public, across age groups, geographies, and socioeconomic backgrounds, we can be better equipped to shape a future that is inclusive, forward-thinking, and grounded in the realities of our users.
I see the mission of our company is not simply to be a trading platform; it is to be an architect of the digital financial future. We are investing in technology, compliance, education, and sustainability. We are building bridges between the decentralized world and the needs of people. We are creating tools that not only work, but work for humanity.
And we are doing it in collaboration with regulators, developers, institutions, and users because no single actor can shape a financial revolution alone.
From ecosystem to economy
What we’re witnessing in Türkiye is not just a growing ecosystem—it’s the formation of a new economic paradigm. One that values transparency, decentralization, and global participation. One that requires bold ideas and steady leadership. One that must serve both the individual and the collective.
Türkiye is not following global crypto trends; it is contributing to them, defining them, and challenging them. We are proud to play our role in this transformation, and we remain committed to shaping a future where everyone has a seat at the financial table. The journey continues.
